A Billboard From A Cube of Paper?

Anyone can give away a cube of paper.  Right?

In the promotional business some of our customers want “stuff” just for the sake of giving away “stuff”.   And we are more than willing to help them with the “stuff”.  We make sure that since the “stuff” is going to have their logo on it, it represents them in the best light possible.

What if you want to go beyond “stuff” and create an experience? That’s really where the fun begins and the creative possibilities become endless.

Taking Paper & Making It Into A Billboard

Let’s think about a cube of paper.  Open your mind to the possibilities!  Every customer, including myself, fights for JUST the right item to make it’s way to the ever elusive “spot on the desk”.  The top of the desk is one of the places, there are others, that are considered to be prime for having your brand flashed in front of your customer or prospect’s face.

How about this?  Let’s take a cube of paper and turn it into a 4 COLOR, 5 SIDED BILLBOARD? Before you think I’m completely CAN BE a 4 COLOR BILLBOARD that sits on one of your client’s customers, associates, or prospects desks for a LONG, LONG  TIME.

Before you think that I’m losing my mind let me explain.

• using 4 sides for delivering the same or DIFFERENT messages in up to 4 colors
• printing on each page
• just to make it even more creative and valuable, using the bottom of the note cube to print contact information.  (so when they run out, they know who to contact for MORE)
• or customizing the shape of the cube?
• it’s important to note (no pun intended) that the very bottom of the cube should ALWAYS be a contact number or email.  As the cube disappears, the customer has a way of contacting you.

The Cost
Here’s a rhetorical question?  How much would a company be willing to pay for a spot on the desk that gets viewed, EVERYDAY, many times a day.  I might say that the end cost of the note cube is PENNIES!  It’s a great value to help communicate your message and build your brand.

Promotions Need To Have Staying Power

One last note about cubes, if you want to prove to yourself how much “staying power” a cube of paper on a desk has, tell your client to tell their sales people to hand out the cube of paper and write the date every time they visit their customer on the bottom. It’s an interactive and fun approach to measuring the effectiveness of a promotion and keeping the customer engaged.

Don’t just blend in, dare to be different, Stand Out From The Crowd .  In a world where everything happens quickly, why not have something that is going to take it’s time and leave a mark.  Things that run on electricity are pretty cool but sometimes it’s good to get back to basics.  Turn a cube of paper into $$$$ to help promote your brand.