Posted by admin on Aug 25, 2010 I’m at a tradeshow, but I face the same challenges as everyone else… How do you create some “buzz” at your tradeshow booth? I know we have great products, but how can we get them to stop? How do I get them to engage? Answer: Create a promotion that will start a relationship with you.  Be the only company at your next trade show to use technology to create the...

Posted by admin on Jan 27, 2010 Anyone can give away a cube of paper.  Right? In the promotional business some of our customers want “stuff” just for the sake of giving away “stuff”.   And we are more than willing to help them with the “stuff”.  We make sure that since the “stuff” is going to have their logo on it, it represents them in the best light...

Posted by admin on Jan 22, 2010 How do you make your promotions memorable?  How do you make your promotion a “promotional experience”? It’s a question you should ask yourself whenever you put your company or organization’s name on any product that you spend your hard earned money on to promote your company. If you’re just doing a promo as a give away and doing it just for the sake...

Posted by admin on Jan 20, 2010 Brian Billies, the owner of Walden Lang, a custom die kitting company located in Paterson, NJ says to me all the time, “Rich, if you’re not selling, you know who is?….NO ONE!” Brian says his dad used to say this all the time.  He jokes when he says this, but his dad and Brian are absolutely right! Whether you work for a small, medium, large company, or...

Posted by admin on Jan 8, 2010 To Blog or Not To Blog… You’d think this is an easy decision, wouldn’t you?  You just sit down and start to type. Yeah right!  There is absolutely nothing easy about this social media thing.  It’s challenging for a number of reasons: what should you focus your blog on? what do you say? how does it look? how does it flow? how do you categorize...